[ October 8–11, 2019 • McCormick Place • Chicago, IL USA ]
Watch these webinars and improve your company's brand, profits, and experience at PROCESS EXPO and beyond.
When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Register for this FREE educational webinar sponsored by FPSA to learn the best trade show practices for using Twitter, Facebook, LinkedIn, YouTube, Instagram, and Pinterest more effectively.
Session includes an electronic participant workbook.
The marketing noise level increases dramatically before and at a trade show. Every decision attendees make about where to focus their attention and time are value based decisions. How can ensure that your marketing messages cut through the noise, get noticed, read, and responded to? This all-important question and more will be answered in this all new exhibitor webinar. Have your product or service brochures on hand to walk through a structured process to find your value proposition and unique selling proposition.
Trade show expert, Jefferson Davis, will cover the following topics:
Join food safety industry expert Bill Bremer, who is running the HACCP Preventive Controls course at PROCESS EXPO and hear insights on critical safety prevention, on the Alignment of HACCP, and the importance of becoming a Preventative Controls Qualified Individual.
If exhibiting ROI is the name of the game, lead management is the playbook. Exhibit Survey’s Trade show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. Sign-up for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.
Topics we’ll cover:
Session includes an electronic custom participant planning workbook.
PROCESS EXPO wants to make sure all NEW exhibiting companies have a positive, productive and profitable experience. In this required web-briefing, PROCESS EXPO staff and tradeshow expert Jefferson Davis of Competitive Edge will share important information about the Expo, the attendees, along with useful knowledge and practical exhibiting skills to help ensure your company’s success.
Success occurs when opportunity meets preparation. ~Zig Ziglar
Don’t leave your success at PE17 to chance! Join the PROCESS EXPO Team and MapYourShow on Thursday, May 18 at 2:00pm EDT, for a FREE Webinar on the PROCESS EXPO CORE (Center of Online Resources for Exhibitors).
Competition for the attendee’s time in exhibit halls is fierce. The average attendee only stops at 26 exhibits, and 50% of those stops are pre-planned. What can you do to make sure your exhibit is “in the mind” and “on the agenda” of the right people? The top 10% of exhibiting companies are using a new exhibiting paradigm called Selective Attraction.
Attend this practical, interactive, live webinar to learn how to clearly identify your ideal visitor, develop powerful value propositions that are relevant and important to your audience, and learn best practices for communicating your value propositions through free and low-cost marketing media. You’ll increase your market visibility and awareness and get on their agenda before they arrive at your next show.
BONUS: All participants in the live webinar can request a FREE expert review of their pre-show marketing program by Jefferson Davis ($995 value)
Trade shows are a big investment of human and financial capital. The average company spends 40.3% of their annual marketing budget on exhibit/event marketing. Too often, oversights and errors cause expenses to exceed budget.
What are the major expense areas? How much should you allocate to each area? How can you more effectively track and control exhibit spending? What techniques are savvy exhibitors using to better control costs and get the most bang for their trade show dollar?
These important questions and a whole lot more will be presented in this information rich webinar presented by Jefferson Davis of Competitive Edge, one America's leading exhibit experts. Please be sure to mark your calendar for this live web event.
Many companies use social media to drive traffic to their web site, but are you using it to promote your trade show participation? Utilize the power of social media to drive traffic to your booth at PROCESS EXPO! Generate excitement for your company before, during, and after the show, and keep the conversation going with prospects, clients, and partners.
This 30-minute workshop will cover:
PROCESS EXPO wants to make sure all new exhibiting companies have a positive, productive, and profitable experience. As part of our commitment to providing maximum exhibitor value, we are requiring all new exhibitors to participate in a complimentary, educational, exhibitor webinar. PROCESS EXPO staff and tradeshow expert Jefferson Davis of Competitive Edge will share important show information, useful knowledge, and exhibiting skills critical to your company’s success.
Your booth space + your product/service = sales, right? If only it were that easy.
According to the Center for Exhibition Industry Research, attendees identify trade shows as the top ranked face-to-face setting of choice, so you must be ready for them.
Learn about low-cost and no-cost tips that will create an engaging experience for your customers, and make it easy + efficient to create business opportunities on the expo floor.
But shhhhh…these secrets are just for you!
Emilie Barta, Trade Show Presentation Specialist, Emilie Barta Presentations
Is this your first-time exhibiting at PROCESS EXPO? Are you looking for ways to enhance your next trade show experience? If you need advice on how to prepare for the show, this is your chance to get in-the-know!
Check out this presentation to ensure that you are prepared for our show in September. Topics included are: