[ October 8–11, 2019    McCormick Place    Chicago, IL USA ]

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Exhibitor Success Program

Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for trade show cost justification and ROI. And, if you’re like most, you haven’t received a single hour of exhibiting education, and don’t have a lot of time to seek it out.

PROCESS EXPO’s Exhibitor Resource Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company's exhibiting performance and ROI. You have FREE access to over $10,000 of proven effective trade show productivity resources and tools.


Follow this proven-effective 5-step Exhibitor Success Program:

STEP 1. Download and Use FREE Planning and Implementation Tools:

STEP 2. Schedule and Complete Strategic Planning Exercises at Recommended Time Frames:

STEP 3. Learn and Fill Knowledge Gaps by Watching Webinars at Recommended Time Frames:

Inside YOUR Exhibiting Numbers: Easy-to-Apply Metrics for Measuring Exhibiting Performance, Value and ROI

“It’s hard to improve what you don’t measure” says Jefferson Davis, America’s leading tradeshow productivity expert. If you’re under pressure to justify your tradeshow spend or looking for ways to improve your performance and ROI, you will not want to miss this all new exhibitor webinar.

You’ll learn easy-to-apply practical metrics you can use for your next show, and better yet, receive a FREE measurement tool that will help you quickly apply the metrics.

Watch Webinar Download Workbook

ARE TRADE SHOWS DEAD? How Blentech Evolved to Succeed in a Changing Landscape

Have you ever had a really bad trade show? How about a few not-so-great, okay pretty bad, trade shows?  Did your thoughts first go to:

  • “Wow, this is a terrible show.  Why did we exhibit here?!” 
  • “The show management is to blame!  They didn’t draw the right attendees and the layout of the show is all wrong. That’s why we had such a bad show!”
  • “We have a terrible booth location! Attendance is low and THAT’S why the show was not successful for us!”
  • “Trade shows are not worth it!”
  • “Trade shows are dead.”

Five years ago, we had the same conversations here at Blentech.  We did some hard thinking, plenty of handwringing mixed in with a bit of denial; and then, we realized that things needed to changeWe needed to evolve and completely change how we exhibit at trade shows to be successful in the changing landscape of food processing systems and technology sales.  We made a plan and took the steps that allowed us to evolve into a very successful team.  We went from the worst trade show in company history to winning The People’s Choice Award just two years later at the Process Expo in 2017.  Maybe you noticed us too? The team in the bright orange shirts and matching orange tennis shoes?

Join Blentech’s CEO, Daniel Voit and Marketing Manager, Kelly Hamilton, for a video conference webinar where we will talk about how we turned it all around.

P.S.  Trade show are most definitely NOT dead!

Watch Webinar

 

Secrets of the Aisles: Critical Interaction Skills Every Booth Staffer Needs to Know
Target View by: 7 weeks before the show

No matter how good your products or services are, a big factor influencing your exhibiting results is your booth staff. It’s what they do or don’t do in that short window of opportunity with visitors that make the difference. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging trade show environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session with America's leading exhibit staff trainer to gain perspectives and practical interaction skills that will turn your booth staff into a competitive advantage.

Watch Webinar Download Workbook

Exhibiting Cost Control: Tips & Tools for Getting More Bang for Your Buck
Target View by: 16 weeks before the show
What are the major expense areas? How much should you allocate to each area? How can you more effectively track and control exhibit spending? What techniques are savvy exhibitors using to better control costs and get the most bang for their tradeshow dollar? These important questions and a whole lot more are presented in this information rich webinar.

View Presentation Slides Download Workbook

How to Discover & Deliver Your Attendee-Focused Value Proposition
Target View by: 16 weeks before the show
The marketing noise level increases dramatically before and at a tradeshow. Every decision attendees make about where to focus their attention and time are value based decisions. How can you ensure that your marketing messages cut through the noise, get noticed, read and responded to? This important question and more will be answered in this all webinar. Have your product/service brochures on hand to walk through a structured process to find your value proposition and unique selling proposition.

Watch Webinar Download Workbook

Selective Attraction: How to Drive Enough of the Right People to Your Exhibit
Target View by: 12 weeks before the show
Competition for attendees’ time in the exhibit hall is fierce. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic. You’ll learn how to clearly identify your ideal visitor and learn best practices for communicating your value propositions through free and low-cost marketing media. You’ll increase your market visibility and awareness and get on their agenda before they arrive at your next show.

View Presentation Slides Download Workbook

Tradeshow Social Media Best Practices: Optimizing FREE Marketing to Build Your Brand and Drive Traffic
Target View by: 10 weeks before the show
When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. View this educational webinar sponsored by FPSA to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, Instagram and Pinterest more effectively.

View Presentation Slides Download Workbook

Improving Tradeshow Lead Management for Higher Sales Conversion
Target View by: 8 weeks before the show
Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up. Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly informative webinar to learn insider secrets and best practices for quickly improving lead quality and follow-up practices to achieve better ROI for your company.

Watch Webinar Download Workbook

STEP 4. Gain Additional Ideas and Insights by Reading Success Tips and White Papers:

Plan for Success:

Promote Your Participation:

Create an Effective Exhibit:

Prepare Your Staff:

Manage Your Leads:

Measure Your Performance and ROI:

STEP 5. Use the “Ask the Tradeshow Experts” email Q&A

FPSA has made special arrangements with Jefferson Davis, America’s leading tradeshow productivity expert. You can submit questions on any exhibiting topic. Mr. Davis or one of his team of tradeshow experts will respond within 24–48 hours. Submit your question now.