Thanks to Jason Vana, Marketing Director at Fusion Integrated, for provding this guest post. Fusion Tech is a custom design and fabrication company specializing in equipment and facility layouts for food processing companies. You may learn more about Fusion Tech on their website at www.ftiinc.org/expo. Thousands of people from thousands of businesses will be attending PROCESS […]

Are you distracted by less than meaningful event metrics? Odds are good that you are. Organizational obstacles probably stand in your way, too. According to the survey that we conducted with BtoB Magazine, companies don’t fully measure Return on Investment (ROI), and they aren’t satisfied with the measurement of their marketing channels and face-to-face events. Overall, respondents […]