Steam plays a crucial role in industrial processes ranging from food and beverage manufacturing to healthcare, automotive, and beyond. In food processing, steam is used primarily for three purposes. It provides indirect heat. It sterilizes equipment. And it’s used for food applications, such as in an oven to make bread crusty. As you can see, […]

You’re back in the office after exhibiting at a trade show. You’ve connected with prospects, leads, and customers who have shared their needs with you. What’s next? According to the Center for Exhibition and Industry Research, 80% of exhibitors DO NOT follow-up with connections made at a trade show. You’ve invested thousands of dollars to differentiate […]

For many exhibitors, the next event on your trade show calendar is PROCESS EXPO 2015. You’ve determined what you’re showcasing and have started to invite people to visit your booth, but what’s your plan for building relationships on the show floor? Your goal should be to generate more clients to grow your business. Too often, […]

My coach said I run like a girl, and I said if he ran a little faster, he could too. —Mia Hamm #likeagirl My favorite Super Bowl XLIX commercial was the #LikeAGirl Campaign. I loved seeing girls giving it their all when asked to perform a specific action. It made me think of all the […]

Are you distracted by less than meaningful event metrics? Odds are good that you are. Organizational obstacles probably stand in your way, too. According to the survey that we conducted with BtoB Magazine, companies don’t fully measure Return on Investment (ROI), and they aren’t satisfied with the measurement of their marketing channels and face-to-face events. Overall, respondents […]

Last week, I headed out to Winchester, VA with some colleagues to visit an FPSA Member and Exhibitor. The company, Ashworth Bros, is one of the top conveyor belt manufacturers in the world. When we walked into the lobby, we saw the “Welcome FPSA” sign close to a wall with conveyor belts hanging on them. What a […]