The trade show that you’ve exhibited in has come to a close, and now you’re are back in the office, winding down, but the show’s not over yet! Ensure trade show ROI by working the leads that you gathered from the show floor. The PROCESS EXPO team sat down with Food Industry Trade Show Consultant, […]

Today is Trade Show Tip Tuesday and we’re excited to present a new feature: 3-minute interviews with PROCESS EXPO exhibitors and trade show experts. For our first profile, we’re thrilled and honored to present John Weaver, Sales and Marketing Manager, Lee Industries, Inc., in Philipsburg, PA. John is a veteran exhibitor who has staffed 100s of […]

You’re back in the office after exhibiting at a trade show. You’ve connected with prospects, leads, and customers who have shared their needs with you. What’s next? According to the Center for Exhibition and Industry Research, 80% of exhibitors DO NOT follow-up with connections made at a trade show. You’ve invested thousands of dollars to differentiate […]

For many exhibitors, the next event on your trade show calendar is PROCESS EXPO 2015. You’ve determined what you’re showcasing and have started to invite people to visit your booth, but what’s your plan for building relationships on the show floor? Your goal should be to generate more clients to grow your business. Too often, […]

No matter your budget, footprint or even booth staff capabilities, the marketing that happens surrounding your exhibit experience pre-, at- and post-show is extremely important to its success. At the 2013 American Academy of Dermatology (AAD) convention in Miami, Dermablend™ Professional, the #1 Dermatologist Recommended Camouflage Brand, hosted a special event within the trade show, inviting dermatologists and […]

My coach said I run like a girl, and I said if he ran a little faster, he could too. —Mia Hamm #likeagirl My favorite Super Bowl XLIX commercial was the #LikeAGirl Campaign. I loved seeing girls giving it their all when asked to perform a specific action. It made me think of all the […]

Are you distracted by less than meaningful event metrics? Odds are good that you are. Organizational obstacles probably stand in your way, too. According to the survey that we conducted with BtoB Magazine, companies don’t fully measure Return on Investment (ROI), and they aren’t satisfied with the measurement of their marketing channels and face-to-face events. Overall, respondents […]

The PROCESS EXPO team recently took a trip to visit Kuhl Corporation at their 63,000 square foot facility in Flemington, New Jersey. Although a long way from PROCESS EXPO’s home in Washington D.C., we were greeted with the friendly face of Mike Vella, Sales Manager at Kuhl. As we entered the front office, Mike highlighted […]

Last week, I headed out to Winchester, VA with some colleagues to visit an FPSA Member and Exhibitor. The company, Ashworth Bros, is one of the top conveyor belt manufacturers in the world. When we walked into the lobby, we saw the “Welcome FPSA” sign close to a wall with conveyor belts hanging on them. What a […]

Joyce McKee is creator and founder of Let’s Talk Trade Shows and GES’ first guest blogger. As an industry veteran her experience is helpful to exhibitors of all types looking for guidance on the show floor. Due to all the economic shifts in the last year or so, the audience for your product or service has changed. Do you know […]