Sales margin

The 2018 FPSA Sales Conference will feature two days of education and networking to help you accelerate sales growth and improve sales performance and results. We recently interviewed Mark Hunter, who will be conducting a half-day workshop entitled “Winning Business in the Modern Sales Environment.”

“Margins, margins, margins!” This is a common lament in the food and beverage processing and packaging industry, where margins are famously tight and the capital expenditure growth rate is low. At the same time, the cost of making equipment is constantly increasing, leading to a seemingly permanent state of margin compression.

“But, we can’t allow ourselves to make the mistake of believing it’s all about margin compression,” says Mark Hunter, aka The Sales Hunter. “If you deliver value, you won’t be victim to margin compression.”

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