The Food Processing Association (FPSA) today announced Tia Harrison, the co-founder and President of The Butchers Guild, will be hosting the session “Marketing and Rebranding for the Small and Mid-Sized Meat Processor” as part of our PROCESS EXPO University educational program. Tia Harrison is also Executive Chef and co-owner of Sociale Restaurant in San Francisco, and author of Butchery and Sausage Making for Dummies. She is also the creator of Business Launch Programs, a project of Multidimensional Development LLC.
The Butcher’s Guild is a fraternity of meat professionals bound by The Oath to sell good meat: “Good meat can change the world.” They encourage every butcher to use only whole animals from local farms, and are hoping to rebuild an industry and have a spirit of inclusion.
Tia Harrison will be sharing her insights with small and mid-sized meat processors to help them refresh their brands for today’s consumer and grow their business. The session will take place Tuesday, October 9 at 12:00 pm in Theater II (Booth 4568).
In addition, The Butcher’s Guild and Team USA will also be hosting live demonstrations showing off their skills ahead of next year’s World Butcher’s Challenge. Members of the team will work with chicken and lamb to show their technique and workmanship. The butchering demonstrations will take place Wednesday, October 9–Thursday, October 10 at 2:30 pm in Booth 4618. Come see Tia Harrison and Team USA at PROCESS EXPO, October 8–11 at McCormick Place, Chicago.
To register or for information on attending the show please visit www.myprocessexpo.com. More information on PROCESS EXPO University click here. For more information regarding exhibiting at PROCESS EXPO 2019, contact Eliza Wetherill at [email protected] or 720-552-1494.