Fall trade show season is upon us and for seasoned trade show goers, the key to preparing for a show is to pack as little as possible while carrying all your crucial items. Here’s a sneak peak of what’s inside my trade show bag for PROCESS EXPO: 1. Power Pack/Portable Charger: juice for my iPhone […]

Thanks to Jason Vana, Marketing Director at Fusion Integrated, for provding this guest post. Fusion Tech is a custom design and fabrication company specializing in equipment and facility layouts for food processing companies. You may learn more about Fusion Tech on their website at www.ftiinc.org/expo. Thousands of people from thousands of businesses will be attending PROCESS […]

As a follow-up to my previous post, leaving town for business can be stressful and complicated, but it doesn’t have to be this way. Being organized is the first step in having an enjoyable time during your travels. I reached out to PROCESS EXPO exhibitors and seasoned travelers and asked this question: What are you […]

You’ve made the decision to attend PROCESS EXPO, September 15-18, McCormick Place, Chicago. With more than 1,000 booths to visit, 30+ hours of free educational sessions, and a variety of networking events, advance preparation is crucial to getting the most out of your PROCESS EXPO experience. Here are 10 Tips to help you prepare for […]

For many exhibitors, the next event on your trade show calendar is PROCESS EXPO 2015. You’ve determined what you’re showcasing and have started to invite people to visit your booth, but what’s your plan for building relationships on the show floor? Your goal should be to generate more clients to grow your business. Too often, […]

FPSA and FPSA Foundation have teamed up with the Greater Chicago Food Depository (GCFD) to sponsor the DEFEAT HUNGER campaign. Here are five facts you should know about Chicago’s food bank! 1.   The GCFD is a nonprofit food distribution and training center founded in 1979. 2.   The GCFD distributed 470,000 pounds of food […]

No matter your budget, footprint or even booth staff capabilities, the marketing that happens surrounding your exhibit experience pre-, at- and post-show is extremely important to its success. At the 2013 American Academy of Dermatology (AAD) convention in Miami, Dermablend™ Professional, the #1 Dermatologist Recommended Camouflage Brand, hosted a special event within the trade show, inviting dermatologists and […]

“Succeeding in business is all about making connections.”  ~Richard Branson It’s less than four weeks until the FPSA Annual Conference kicks off in Orlando, FL, March 26-28. Are you ready to learn and network? Networking at events is a great way to make new connections and cultivate relationships that may help you professionally and personally. […]

My coach said I run like a girl, and I said if he ran a little faster, he could too. —Mia Hamm #likeagirl My favorite Super Bowl XLIX commercial was the #LikeAGirl Campaign. I loved seeing girls giving it their all when asked to perform a specific action. It made me think of all the […]

Are you distracted by less than meaningful event metrics? Odds are good that you are. Organizational obstacles probably stand in your way, too. According to the survey that we conducted with BtoB Magazine, companies don’t fully measure Return on Investment (ROI), and they aren’t satisfied with the measurement of their marketing channels and face-to-face events. Overall, respondents […]