This week for Trade Show Tip Tuesday, we are featuring Shelly Ryder from Tipper Tie. We are thrilled to have one of our veteran experts with us today to share some of her tips on how to enhance your PROCESS EXPO experience.

What is your role at Tipper Tie? How many years have you worked there?

Marketing Manager since January 2012.

What are your responsibilities with your company?

All things marketing: trade show management, media planning, website and app development, budget oversight, sales support, customer success stories & videos, voice of customer surveys.

What's always in your trade show survival kit?

My trusty “Show Prep” Excel file with all important show details in one place. And “Super Dave” from our exhibit house, Studio Displays. 10 word or less exhibitor mantra. Have fun, but not too much.

Guilty Pleasure: What can you not live without?

A job that challenges me, where I can really make a difference. And a clean car…it's like having a good hair day!

Chicago Deep Dish Pizza or Chicago Dog?

Chicago Lou Malnatti's pizza. Not really “deep dish” but I love their butter crust!

We couldn't agree with you more, Shelly. Challenges keep you focused and committed to your goal! Stay connected with Shelly via email.