[ October 8–11, 2019    McCormick Place    Chicago, IL USA ]

Newsroom                 

My coach said I run like a girl, and I said if he ran a little faster, he could too. —Mia Hamm #likeagirl

My favorite Super Bowl XLIX commercial was the #LikeAGirl Campaign. I loved seeing girls giving it their all when asked to perform a specific action. It made me think of all the incredible women who are participating in PROCESS EXPO 2015 and they ROCK trade shows #LikeAGirl. Check out their tips to help you succeed at your next trade show!

Jill Sadlak, Urschel Laboratories
Make a check list of all the items you will need for your booth along with the discount deadlines for ordering items. Many items are separate from the primary show services like electricity, lead scanners, and floral and easy to overlook when ordering.

Kate Everson, Rome LTD
It’s important to promote yourself before the show. We send short e-mail blasts and post cards to our leads and customers. We invite them to see us at the show. And when they attend our booth, we make sure we provide a meaningful experience for them. It’s important to make those with buying power feel wanted and invited.

Elina Siegel, Poly-clip System
Create an At-A-Glance document for quick reference with contact names and phone numbers, when technology throws us a snafu. On-site, I obtain several trade show directories with maps. I can’t tell you how many times my directory has gone missing when a customer or booth staffer asks to see the one and it’s gone.

LeeAnne Dunphy, Blentech
Scheduling is key! Once an exhibitor services manual is available, I update my calendar in Outlook with all event deliverables and deadlines. Outlook is my friend – it yells at me and keeps me on track.

Joy Williams, Multivac
I create an exhibit survivor kit for each show. It includes: First Aid Kit, Medication: Tylenol, Advil and Aleve, Cough Drops, Tums, Chapstick, Breath Mints, Energy Bars, Stain Remover, Hand Sanitizer, Sewing Kit, One set of shoe inserts for a man and a woman.

Patti Steele, Steele Conferences
Value and cherish the relations you have with your suppliers. They’re a part of your team too and can help you out when you need something.

Kathleen Hughes, Global Experience Specialists (GES)
Save money and stay within your budget by ordering your show items at the discounted, early-bird rate. On-site charges for booth items can add up, but you can control them by planning and placing your orders early.

As you can see from the advice given above, pre-show planning is essential in trade show success.

How are you planning to rock your next trade show #LikeAGirl? We’d love to hear from you!

By Grace Cular Yee