This month for the PROCESS EXPO Exhibitor Spotlight, we are featuring Michele Loppnow from ESI Group USA. Michele is a seasoned trade show expert and a valuable player in her company's planning process. Thank you, Michele, for taking the time to meet with us today.

What is your role at ESI Group USA? How many years have you worked there?

Executive assistant and marketing manager, 9 years

What are your responsibilities with your company?

I wear a lot of different hats. I work directly with our President and support sales staff at 5 remote locations across the United States. Other responsibilities that I have are coordinating our trade show needs, managing the website, writing content for a quarterly newsletter, and taking care of the photography and videos for ESI Group USA.

What’s always in your trade show survival kit?

Basic tools (toolbox), first aid kit, extension cords, all trade show materials (giveaways, USB drives, and all exhibiting documents).

10 word or less exhibitor mantra.

“Dance like no one is watching.”

Guilty Pleasure: What can you not live without?


Chicago Deep Dish Pizza or Chicago Dog?

Deep dish pizza!

We love your exhibitor mantra, Michele, very positive and uplifting! Thank you again for sharing a little bit about yourself, we can't wait to see you at PROCESS EXPO 2017!