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Bring Your A-Game to the Show – Tradeshow Tips for PROCESS EXPO

September 14, 2011

Posted By Grace Cular Yee | | Comments (0)

“The most important key to achieving great success is to decide upon your goal and launch, get started, take action, move.” – John Wooden

You’ve signed up for PROCESS EXPO… what’s next? How do you ensure a successful tradeshow experience? We polled some of your fellow exhibitors for their tradeshow tips and tricks. Have you developed your PROCESS EXPO Action Plan? It isn’t too late to get started NOW. You can do it! Don’t leave your tradeshow success to chance.

John Sciabarrasi, REISER - jsciabarrasi@reiser.com

  • Pre-planning in NOT over rated. Being prepared makes for a smooth, well positioned show.
  • Front end installation. Waiting to the end is an invitation for potential problems
  • Communicate with all service providers, well in advance, regarding all logistics and services so they are prepared for your needs

Joy Williams, Multivac - joy.williams@multivac.com

  • Create a survivor kit that includes: First Aid Kit, Medication: Tylenol, Advil and Aleve, Cough Drops, Tums, Chapstick, Breath Mints, Snacks - ex. Energy Bars, Stain Remover, Hand Sanitizer, Sewing Kit, One set of shoe inserts for a man and a woman
  • Bottles of Water (if you have room)
  • I create a show binder that includes all paperwork that pertains to the show
  • I also have a container of cleaning supplies: Sanitizing Wipes, Windex, Paper Towels, Goop Remover, Carpet Cleaner and Brush, Static Remover, Rags, All-Surface Cleaner

Cheryl Bochniewicz, GEA Group –  Cheryl.Bochniewicz@geagroup.com

  • Communicate. Let your customers or potential customers know you will be attending. Promote via e-newsletter, social media, include in print advertising, etc.
  • Take advantage of trade show resources, including complimentary guest passes. Personal invitations go a long way.
  • Make a list. As you complete tasks, check them off so when you get to the show, all runs as smoothly as possible.

Karin Hamrick, Bettcher – marketing@bettcher.com

  • Flowers and Plants are a great way to hide things in your booth (electrical cords, cables or chips/dents on your display). Pre-order a few for better pricing.
  • Plan to be in your booth when your freight arrives! There is a “one time spot” allowance included in your drayage fee, so make efficient use of this at the show.
  • Be sure your exhibit company provides a full inventory of what is contained in the each crate/box/tote shipped to the show. This will keep you from “running around” looking for items during the set-up and dismantle times. Review this list carefully before your items ship to be sure everything has been packed.
  • Your messages (in displays and literature) should not be simply a list of product features. You want your messages to educate prospects about how your products will benefit them.
  • Finalize your list of booth staffers 2 months before the show so they can book air travel early enough to take advantage of discounts.
  • If your booth staffers normally take prospects to dinner at popular restaurants during the show week, book tentative reservations early so no one is scrambling at the last minute for reservations.

Lori Foy, Siemens –  lori.foy@siemens.com

  • Creating a standard playbook template or "survival guide" that states where, when, what.  This helps on not missing a small details.
  • When possible utilize demonstrations for a hands-on experience.
  • Consider hosting a hospitality event based around your needs (ex:  nurture existing relationships or draw in new relationships).

What can YOU add to this list? A tradeshow is made of a lot of little things. 

“It's the little details that are vital. Little things make big things happen.” – John Wooden


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“The most important key to achieving great success is to decide upon your goal and launch, get started, take action, move.” – John Wooden

You’ve signed up for PROCESS EXPO… what’s next? How do you ensure a successful tradeshow experience? We polled some of your fellow exhibitors for their tradeshow tips and tricks. Have you developed your PROCESS EXPO Action Plan? It isn’t too late to get started NOW. You can do it! Don’t leave your tradeshow success to chance.

John Sciabarrasi, REISER - jsciabarrasi@reiser.com

  • Pre-planning in NOT over rated. Being prepared makes for a smooth, well positioned show.
  • Front end installation. Waiting to the end is an invitation for potential problems
  • Communicate with all service providers, well in advance, regarding all logistics and services so they are prepared for your needs

Joy Williams, Multivac - joy.williams@multivac.com

  • Create a survivor kit that includes: First Aid Kit, Medication: Tylenol, Advil and Aleve, Cough Drops, Tums, Chapstick, Breath Mints, Snacks - ex. Energy Bars, Stain Remover, Hand Sanitizer, Sewing Kit, One set of shoe inserts for a man and a woman
  • Bottles of Water (if you have room)
  • I create a show binder that includes all paperwork that pertains to the show
  • I also have a container of cleaning supplies: Sanitizing Wipes, Windex, Paper Towels, Goop Remover, Carpet Cleaner and Brush, Static Remover, Rags, All-Surface Cleaner

Cheryl Bochniewicz, GEA Group –  Cheryl.Bochniewicz@geagroup.com

  • Communicate. Let your customers or potential customers know you will be attending. Promote via e-newsletter, social media, include in print advertising, etc.
  • Take advantage of trade show resources, including complimentary guest passes. Personal invitations go a long way.
  • Make a list. As you complete tasks, check them off so when you get to the show, all runs as smoothly as possible.

Karin Hamrick, Bettcher – marketing@bettcher.com

  • Flowers and Plants are a great way to hide things in your booth (electrical cords, cables or chips/dents on your display). Pre-order a few for better pricing.
  • Plan to be in your booth when your freight arrives! There is a “one time spot” allowance included in your drayage fee, so make efficient use of this at the show.
  • Be sure your exhibit company provides a full inventory of what is contained in the each crate/box/tote shipped to the show. This will keep you from “running around” looking for items during the set-up and dismantle times. Review this list carefully before your items ship to be sure everything has been packed.
  • Your messages (in displays and literature) should not be simply a list of product features. You want your messages to educate prospects about how your products will benefit them.
  • Finalize your list of booth staffers 2 months before the show so they can book air travel early enough to take advantage of discounts.
  • If your booth staffers normally take prospects to dinner at popular restaurants during the show week, book tentative reservations early so no one is scrambling at the last minute for reservations.

Lori Foy, Siemens –  lori.foy@siemens.com

  • Creating a standard playbook template or "survival guide" that states where, when, what.  This helps on not missing a small details.
  • When possible utilize demonstrations for a hands-on experience.
  • Consider hosting a hospitality event based around your needs (ex:  nurture existing relationships or draw in new relationships).

What can YOU add to this list? A tradeshow is made of a lot of little things. 

“It's the little details that are vital. Little things make big things happen.” – John Wooden

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