News Connections

Building excitement, driving attendance and generating interest in new technologies at PROCESS EXPO is critical to the show’s success and the potential ROI for exhibitors.

Telling customers and prospects about the new products you’ll be spotlighting can take many different forms – an email, a trade ad, a direct mail piece.  Press releases should also be part of your communication strategy.  A well-written release adds credibility to your marketing message because it educates the reader on the benefits of your product in a factual, unbiased way. 

As an exhibitor, we would like to offer you PROCESS EXPO News Connections – an opportunity to connect attendees to:

• Your show-related news
• Your Web site
• myprocessexpo.com

We’ll start by posting your news to ThomasNet News.  Why?

All releases submitted by exhibitors regarding new technologies at the show will contain a Process Expo microbar ad as well as the show URL in the ‘About Us’ paragraph linking visitors directly to the site. If each exhibitor submits just one release, potential attendees will have access to more than 300 news items connecting them with new technologies that will be featured at the show.  This will be a powerful tool to drive attendance to the show. 

And ThomasNet News delivers the audience we’re looking for:

• www.thomasnet.com is the Internet's leading vertical destination site for buyers of industrial products and services
• The ThomasNet newsroom draws ≈ 400,000 visitors per month
• Releases with links to company sites average 10% click through rates
   

Connecting is easy. 

• Simply submit your release (Word doc) and photo (high resolution .jpg up to 1 mg) to felicia@adfinitymarketing.com.  Your release will be proofed and submitted – FREE of charge.  

In addition to a link to your Web site, a direct link to myprocessexpo.com as well as a paragraph promoting the show will be included.  These links will allow prospects to find out more about your new products and sign up to see them in person – all from one press release.

• Don’t have a writer on staff?  We’ll write your press release, return it for approval, and submit it – all for the exhibitor-discounted rate of $400 – a $750 value!

Simply fill out the information form below and submit it to felicia@adfinitymarketing.com OR call us at 319-363-3338 to discuss content.
 

BONUS connections.Your release will be:

• Posted in the Media section of myprocessexpo.com
• Distributed to food and beverage industry publications for their consideration
• Promoted via PROCESS EXPO LinkedIn, Facebook and Twitter posts

Connect today with PROCESS EXPO News Connections.  For more information contact Felicia Wyrick, felicia@adfinitymarketing.com.

PROCESS EXPO Press Release Submittal Form