September 19–22, 2017    McCormick Place    Chicago, IL USA    Pure Processing. Proven Results.

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Marketing Toolkit for PROCESS EXPO Exhibitors

Market your presence at PROCESS EXPO 2017, and improve traffic to your booth, increase your leads, and see your customers face-to-face. Use these free marketing tools and customizable materials.

  1. Your Trade Show and Marketing Checklist

    Keep track of your event tasks for PROCESS EXPO 2017, and maximize your marketing efforts to drive traffic to your booth.

    Download Checklist

  1. Download Event Logos

    Download the PROCESS EXPO logo and place it on your website, in print ads, or any marketing materials to promote to your customers that you will be exhibiting. Download by right-clicking the image and saving (or control clicking on a Mac).

  1. Download Event Branded Web Banner Ads

    Click any of the sizes below to download the right ad format for you, and then post on your website, in newsletters, on social media, or in your email signature. Download by right-clicking the image and saving (or control clicking on a Mac).

  1. Create Custom Email Invitations

    You can send customizable invites available on the C.O.R.E. These email invitations are easy to set up and there are three options to choose from.

    Create Email Invite

  1. Create Custom Guest Pass Invitations

    Emailing a professional invitation to your customers is a great way to ask them to visit your booth. We make it easy for you to customize the invitation with your company name, booth number logo, and product information.

    Complete this form and the invitation will automatically populate with your personalized information. Create as many versions as you need to target your message.

    Create Guest Pass

  1. Create Customized Web Banner Ads and Email Signature Graphic

    Create customized web banner ads and email signature graphic to showcase your company’s participation and booth location. Each ad includes your company name and company logo. Complete this form to automatically populate three web banner ads. Then, save the ads and use them on your website, in your retargeting and AdWords campaigns, as an email signature graphic, and other communications with prospects.

    Create Web Ads

  1. Create Custom Video

    Input your company name, logo, code, and booth number to customize a 20-second video you can post on your website, YouTube channel, emails, and more.

    Create Custom Video

  1. Download Marketing and Promotional Copy Samples

    Marketing made easy! Download sample copy for emails, letters, newsletters, and social media posts that you can customize and then incorporate in your pre-show marketing efforts. Remember, the more work you put in before the show, the better your results!

  1. Download Public Relations Samples and Tips

    We are generating a lot of excitement and media interest for PROCESS EXPO and are interested in finding out about new products and special events you, our exhibitors, have planned, so we can help you promote your company and new product(s). Here are a few public relations tools we recommend you use prior to the event:

    • Access to Registered Press List — Many of the industry trade publications and general business press have registered to attend PROCESS EXPO and we encourage you to send press invites to them to stop by your booth. Email us for a complete list of press who have registered and those that have been invited.
    • On-site Press Office — We will have a working Press Room at the McCormick Place Convention Center and encourage exhibitors to display up to 25 information kits, which can be dropped off on-site. Access is restricted to accredited members of the working press.
    • Press Conferences/Events — Are you planning a special event or press conference for the media? Let us know about your plans and we will include it on our schedule of events for the media. We can also assist with meeting room, audio visual needs, and catering.
    • Social Media — Let your online community know you will be exhibiting at #processexpo. Here are our social media links:

    Read Tips on Writing a Strong Press Release
    Download a sample press release. Fill in all the sections in italics. For additional information or assistance in writing a strong press release contact Amy Riemer at 978-475-4441 or via email at amy@riemercommunications.com

  1. Use Social Networks

    Post copy on your company’s social network pages about your participation in PROCESS EXPO. Download this document of sample copy and customize the copy for your company’s blog, Facebook, twitter, email signatures, and more.

    Download Social Media Samples

  1. Become a Sponsor and Kick Up Your Booth Traffic and Brand Awareness

    One of the best ways to attract the attention of PROCESS EXPO attendees is through a sponsorship. CEIR data says sponsorships increase booth traffic by 104%. Extending the visibility of your company will increase qualified traffic to your booth and leave a lasting impression even after the show is over.

    View the sponsorship opportunities.

  1. Announce a New Product to Boost Booth Traffic

    With key customers, industry press, and a large number of potential customers, PROCESS EXPO is the ideal forum to unveil a new product, drawing traffic to your booth. Attendees often say that seeing new products is one of the top reasons they attend the show. Let everyone know well in advance that you will have something at PROCESS EXPO.

    Enter the Innovation Showcase contest for a chance to present you new product or equipment in front of crowds of attendees and get more visibility as FPSA promotes the entrants and winners before, during, and after the show.

    Don’t wait until the last minute and miss a great opportunity to build anticipation and excitement for the unveiling. Include your new product announcement with all of your other pre-show mailings.

  1. Marketing Resources — Best Practices for Trade Shows

    Trade shows are a powerful opportunity to meet face-to-face with current customers and prospective clients. Take a minute to read through the articles below to ensure you have tools, tips, and information needed to get the most out of your PROCESS EXPO experience.