September 19–22, 2017    McCormick Place    Chicago, IL USA    Pure Processing. Proven Results.

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Webinars for PROCESS EXPO Exhibitors

Pure Processing. Practical Ideas.

Watch these webinars and improve your company’s brand, profits, and experience at PROCESS EXPO and beyond.

2016 Webinars


Selective Attraction: How to Drive Enough of the Right People to your Exhibit
Wednesday, August 31, 2016 at 2pm ET

Competition for the attendee’s time in exhibit halls is fierce. The average attendee only stops at 26 exhibits, and 50% of those stops are pre-planned. What can you do to make sure your exhibit is “in the mind” and “on the agenda” of the right people? The top 10% of exhibiting companies are using a new exhibiting paradigm called Selective Attraction.

Attend this practical, interactive, live webinar to learn how to clearly identify your ideal visitor, develop powerful value propositions that are relevant and important to your audience, and learn best practices for communicating your value propositions through free and low-cost marketing media. You’ll increase your market visibility and awareness and get on their agenda before they arrive at your next show.

BONUS: All participants in the live webinar can request a FREE expert review of their pre-show marketing program by Jefferson Davis ($995 value) 

Media files:   PDF    |   Video    |   Workbook 


Exhibiting Cost Control: Tips + Tools for Getting More Bang for Your Buck
Wednesday, August 3, 2016 at 2pm ET

Trade shows are a big investment of human and financial capital. The average company spends 40.3% of their annual marketing budget on exhibit/event marketing. Too often, oversights and errors cause expenses to exceed budget.

What are the major expense areas? How much should you allocate to each area? How can you more effectively track and control exhibit spending? What techniques are savvy exhibitors using to better control costs and get the most bang for their trade show dollar?

These important questions and a whole lot more will be presented in this information rich webinar presented by Jefferson Davis of Competitive Edge, one America’s leading exhibit experts. Please be sure to mark your calendar for this live web event.

Media files:   PDF    |   Video    |   Workbook 

2015 Webinars


Social Media Workshop: Join the Conversation
Thursday, August 6, 2015 at 2:00pm ET

Many companies use social media to drive traffic to their web site, but are you using it to promote your trade show participation? Utilize the power of social media to drive traffic to your booth at PROCESS EXPO! Generate excitement for your company before, during, and after the show, and keep the conversation going with prospects, clients, and partners.

This 30-minute workshop will cover:

  • Social Media Channels – how/when to use them
  • Utilizing the latest social media offerings to support your show objectives
  • Examples of exhibitors who are using social media effectively
  • 10 social media ideas for your trade show booth
  • Do’s and Don’ts of Social Media

Media files:   PDF    |   Video    |   Workbook 


How to Have a Positive, Productive and Profitable Exhibiting Experience
Wednesday, July 8, 2015 at 2pm ET

PROCESS EXPO wants to make sure all new exhibiting companies have a positive, productive, and profitable experience. As part of our commitment to providing maximum exhibitor value, we are requiring all new exhibitors to participate in a complimentary, educational, exhibitor webinar. PROCESS EXPO staff and tradeshow expert Jefferson Davis of Competitive Edge will share important show information, useful knowledge, and exhibiting skills critical to your company’s success.

Topics include:

  • Understanding the PROCESS EXPO attendee
  • 10 biggest mistakes new exhibitors make
  • 4 critical exhibiting success factors
  • Tips for tradeshow budgeting and money management, goal setting and pre-show planning, creating an effective exhibit experience, marketing to drive qualified booth traffic, staffing for success and working the show, lead management and measuring results
  • And more!

Media files:   PDF    |   Video 


6 Secret Ways to Build Business Relationships in your Booth
Thursday, June 18, 2015 at 2pm ET

Your booth space + your product/service = sales, right? If only it were that easy.

According to the Center for Exhibition Industry Research, attendees identify trade shows as the top ranked face-to-face setting of choice, so you must be ready for them.

Learn about low-cost and no-cost tips that will create an engaging experience for your customers, and make it easy + efficient to create business opportunities on the expo floor.

But shhhhh…these secrets are just for you!

Presented by:
Emilie Barta, Trade Show Presentation Specialist, Emilie Barta Presentations

Media files:   PDF    |   Video 


TRADE SHOW 101: Best Practices and Event Management
Thursday, March 5, 2015 at 2:00pm ET

Is this your first-time exhibiting at PROCESS EXPO? Are you looking for ways to enhance your next trade show experience? If you need advice on how to prepare for the show, this is your chance to get in-the-know!

Check out this presentation to ensure that you are prepared for our show in September. Topics included are:

  • CORE with MapYourShow
  • Pre-Show Promotions with Exhibitor Invites
  • Social Media

Media files:   PDF    |   Video