[ October 8–11, 2019    McCormick Place    Chicago, IL USA ]

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Sales and Marketing

Neuroscience of sales

The 2018 FPSA Sales Conference will feature two days of education and networking to help you accelerate sales growth and improve sales performance and results. We recently interviewed Jeff Bloomfield, who will give a presentation entitled “Sales Isn’t Rocket Science. It’s Neuroscience.” “Tell stories.” “Establish personal connections.” “Solve your customers’ problems.” You’ve heard these pieces of sales […]

Salesperson closing a deal

The 2018 FPSA Sales Conference will feature two days of education and networking to help you accelerate sales growth and improve sales performance and results. We recently interviewed Matt Heinz, who will give a presentation entitled “Content That Converts — A Proven, Profitable & Scalable Approach.” “You need content.” You’ve probably heard this sentence hundreds of times. […]

Sales margin

The 2018 FPSA Sales Conference will feature two days of education and networking to help you accelerate sales growth and improve sales performance and results. We recently interviewed Mark Hunter, who will be conducting a half-day workshop entitled “Winning Business in the Modern Sales Environment.” “Margins, margins, margins!” This is a common lament in the food and […]