Trade Show Tip Tuesday x2 = 6 Minutes with Paula Wernet + Jim Beard, Grote Company

This week's Trade Show Spotlight is a Two for Tuesday! We're spotlighting two powerhouses, Paula Wernet and Jim Beard from Grote Company.

Lead Follow-Up: Separate Yourself from Your Competition

Now that PROCESS EXPO 2015 has come to a close, many exhibitors are back in the office, winding down. Even though the show is over, the post-show work is not. Are you still working the leads you attained at the show? What have you done to follow up with them?

Trade Show Tip Tuesday: 3-Minutes with Jill Sadlak, Urschel Laboratories, Inc.

This week for Trade Show Tip Tuesday, we would like to introduce Jill Sadlak from Urschel Laboratories, Inc. Jill is a seasoned exhibitor with many years of experience in the food and beverage industry. 

What is your role at Urschel Laboratories, Inc.? How many years have you worked there? Trade Show Coordinator – 6 years

How to Enhance Food Safety and Reduce Costs with Protective Clothing

With FSMA coming up and more focus on food safety across the industry, we’re seeing major improvements in sanitary equipment design. As we’ve discussed in previous articles, advancements like non-overlapping surfaces and stainless steel materials enhance food safety by making food processing equipment much more accessible for maintenance and cleaning.

One area of the food safety discussion we haven’t yet explored is the workers themselves, in particular, their personal protective equipment (PPE).

9 Ways to Optimize Your Trade Show ROI

You’re back in the office after exhibiting at a trade show. You’ve connected with prospects, leads, and customers who have shared their needs with you. What’s next? According to the Center for Exhibition and Industry Research, 80% of exhibitors DO NOT follow-up with connections made at a trade show. You’ve invested thousands of dollars to differentiate your company from others on the show floor. Don’t stop now.

Two Must-Have Apps to Enhance Your PROCESS EXPO 2015 Experience

The countdown to Chicago has begun. Download these two FREE mobile apps – enhanced for PROCESS EXPO 2015 – and you’ll be able to hit the ground running in Chicago!

Official Show App for PROCESS EXPO, International Dairy Show, and InterBev Process

Last-Minute Travel Hacks: Visual Checklist for Trade Show Attendees

Fall trade show season is upon us and for seasoned trade show goers, the key to preparing for a show is to pack as little as possible while carrying all your crucial items. Here’s a sneak peak of what’s inside my trade show bag for PROCESS EXPO 2015:

5 Ways to Wow Exhibitors and Colleagues at PROCESS EXPO

Thanks to Jason Vana, Marketing Director at Fusion Integrated, for provding this guest post. Fusion Tech is a custom design and fabrication company specializing in equipment and facility layouts for food processing companies. They are exhibiting at PROCESS EXPO 2015 in booth 1412. You may learn more about Fusion Tech on their website at